SBI Offers Crypto Rewards for New Visa Card Users

Japanese financial services giant SBI Holdings has launched a new promotional campaign that rewards customers with cryptocurrencies, tokens, and exclusive NFTs. The initiative is linked to a popular music event and the idol group Rain Tree, bringing together digital assets and fan engagement.

The promotion runs from June 16 to June 30, 2026. During this period, Rain Tree fans who apply for an SBI VISA Crypto Card and complete the registration process will receive a selection of digital rewards, including Bitcoin (BTC), Ethereum (ETH), and XRP.

Participants will also receive limited-edition NFTs created exclusively for the campaign. These collectible digital items will only be available through this promotion, making them a unique bonus for fans. In addition, every new cardholder will receive 500 NIDT tokens.

While signing up for the SBI VISA Crypto Card is the only requirement to participate, the campaign highlights a broader trend. SBI is continuing its efforts to connect everyday payments with the growing digital asset ecosystem. Cardholders can later choose whether they want to receive their rewards in Bitcoin, Ethereum, or XRP.

The inclusion of XRP has generated particular interest within the cryptocurrency community. Following the campaign announcement, many users highlighted XRP’s presence among the available rewards, making it one of the most discussed aspects of the promotion.

Although the campaign is unlikely to have a major impact on European users, it reflects the ongoing transformation of Asia’s financial sector. Large financial institutions are increasingly using cryptocurrencies, tokens, and NFTs as part of loyalty programs and customer acquisition strategies. Not long ago, such initiatives were mainly associated with crypto-focused companies. Today, some of the region’s largest financial groups are embracing digital assets as a mainstream tool for attracting and retaining customers.