Grant Cardone Buys Bitcoin Using Real Estate Profits

Grant Cardone, CEO of investment firm Cardone Capital, has no plans to slow down his Bitcoin purchases despite the recent decline in the cryptocurrency's price. Instead, he sees lower prices as an opportunity to accumulate more BTC using cash generated by the company's real estate portfolio.

In a post on X, Cardone explained that Cardone Capital is focused on increasing cash flow from its real estate holdings and consistently reinvesting those profits into Bitcoin. The company follows a dollar-cost averaging strategy, purchasing BTC on a regular basis regardless of short-term price movements. This week, Bitcoin fell by around 4.7%.

Cardone Capital currently manages approximately $5.3 billion in assets. According to Cardone, the firm's investment approach was inspired by companies that have adopted Bitcoin treasury strategies. However, unlike many of them, Cardone Capital funds its Bitcoin purchases entirely through rental income rather than raising capital from investors. He also emphasized that the company's strategy is not driven by institutional investors.

This sets Cardone Capital apart from Strategy, which finances its Bitcoin acquisitions through share offerings and debt. That approach has recently come under pressure after Strategy's stock price dropped below the value of its Bitcoin holdings. Analysts at CryptoQuant suggested that the company may have expanded its Bitcoin exposure too aggressively.

Cardone argues that using rental income to finance Bitcoin purchases allows the company to grow its BTC holdings without issuing additional shares or taking on more debt. In his view, this creates a more sustainable long-term investment model.

His comments came as Bitcoin briefly fell below the $60,000 mark. Market sentiment was weakened by a sell-off in technology stocks and continued outflows from U.S. spot Bitcoin ETFs, adding pressure to the broader cryptocurrency market.

As of the end of May, Cardone Capital held roughly $200 million worth of Bitcoin. The position began with the purchase of 1,000 BTC in 2025 and has since been steadily expanded. Alongside its cryptocurrency holdings, the company also owns thousands of residential units and Class A office buildings.

Cardone estimates that his investment model could generate annual returns of between 22% and 32%. However, these figures represent his own projections and should not be viewed as performance backed by a long-term investment track record.