Indonesia Introduces Rules for Crypto Influencers

Indonesia is introducing new regulations for influencers who promote cryptocurrencies and other digital financial assets. Under Financial Services Authority Regulation No. 6 of 2026, anyone publishing investment recommendations will be required to obtain a professional certification proving their competence, unless they already hold a license that covers such activities.

The new rules also tighten restrictions on promotional content. Influencers will only be allowed to advertise digital assets that are listed on approved exchanges, while any featured service providers must hold the necessary regulatory licenses.

In addition, marketing campaigns involving financial products must now be managed by licensed financial institutions. These companies will be responsible for all published promotional materials, which must be distributed exclusively through official communication channels rather than through influencers' independent social media profiles.

With these changes, Indonesia joins a growing list of countries strengthening oversight of online creators who publish investment-related content.

Australia took a similar approach in March 2022, when the Australian Securities and Investments Commission stated that influencers may need a financial services license if their content constitutes investment advice or assists consumers in making investment transactions. The regulator also noted that licensed financial firms can be held responsible for the actions of influencers they engage.

While comparable regulations have not yet been adopted across most European countries, similar measures could eventually emerge. Social media platforms continue to see a growing number of self-proclaimed financial experts offering paid advice, online courses, and mentoring programs. Some operate anonymously or conceal their identities, making it difficult for consumers to know who they are purchasing knowledge from or whether that person has the necessary qualifications. In this context, requiring influencers to verify their professional competence could be viewed as a positive step toward improving market transparency and providing stronger protection for consumers.